Turn your team into marketers.
Transform your business into a brand.
Built and guided by real strategists — not just a prompt box.
Led by a profit-producing, award-winning marketer — Cannes Lion winner, Effie Award winner, campaigns studied in advertising classrooms at VCU Brandcenter, the University of Texas, and Miami Ad School — with a 25-year track record, we review your brand, build your brand story, and train your business’ personalized AI tool to create the content and materials you need to better market your business.
Crusader is a first-of-its-kind human/AI hybrid technology. It isn't a generic AI writer — it starts with the same process behind every brand Story has built. After all, running a business is a crusade. If you’re in it, you’re already a Crusader. This is the tool built for that fight.
You fill out a short questionnaire covering your business, audience, and voice — the raw material every good brand story starts with.
Crafted by a real strategist, and upon your approval, is used to train your business’ personal AI.
Log in any time to get assets, answers, and more, specifically tailored to your business’ identity and industry.
From the first questionnaire answer to a fully trained brand AI — here’s what the process actually looks like.
Every plan gets the full toolkit below — plans differ only in how many credits you get each month. Pick based on how much you'll generate, not which tools you need.
Headlines, captions, emails, and post copy generated in your brand's actual voice — plus unlimited research and a conversational brainstorming partner whenever you need to talk an idea out.
Try it for: an estimate follow-up email, a job-completion text to a customer, turning today's appointment notes into a review request, or brainstorming ways to bring past customers back.
Original on-brand images and guided social posts sized for the platform. Bring your own photos or generate them — either way, we design around them.
Try it for: a before/after job photo turned into a social post, a seasonal promo graphic, an Instagram announcement.
A starter website — code plus a plain-English publishing walkthrough — print-ready flyers and sell sheets, and real PowerPoint presentations, all built in your pick of five consistent designs so everything you generate looks like it came from one brand.
Try it for: a starter website for a new service line, a flyer for a neighborhood mailer, a case-study deck for a prospective client, a sell sheet to leave behind at an estimate.
Your Brand Playbook is written by a real Story strategist, not an onboarding quiz. That's what keeps the AI's output actually usable.
Every tool, with enough credits for a steady stream of copy.
$99/mo
No setup fee.Covered by our 7-day money-back guarantee.
The same full toolkit, with more credits for regular visuals & social.
$199/mo
No setup fee.Covered by our 7-day money-back guarantee.
The same full toolkit again, with the most credits every month.
$399/mo
No setup fee.Covered by our 7-day money-back guarantee.
3 or more customer segments — one account, custom terms.
No setup fee.Covered by our 7-day money-back guarantee.
| What's included | Starter | Growth | Pro |
|---|---|---|---|
| Every tool — copy, research, brainstorming, visuals, social posts, websites, print pieces & presentations | ✓ | ✓ | ✓ |
| "Ask" research (competitors, market, audience questions) — doesn't use credits | ✓ | ✓ | ✓ |
| Powered by Claude | ✓ | ✓ | ✓ |
| Monthly generation credits | 60 | 150 | 450 |
| Seats included | 1 | 1 | 1 |
| Customer segments included | 1 | 1 | 2 |
| Setup fee | None | None | None |
| 7-day money-back guarantee* | ✓ | ✓ | ✓ |
| Monthly price | $99 | $199 | $399 |
*Covers your subscription payment — cancel within 7 days for a full refund. Need 3+ customer segments? Contact us about Enterprise.
Ask a specific question — e.g. "Can Growth make me a flyer?" or "What's the real difference between Growth and Pro?"
Every plan can generate everything Crusader offers — posts, images, websites, print pieces, presentations, all of it. Plans differ only in price and how many AI credits you get each month: Starter ($99/mo) gets 60 credits/month; Growth ($199/mo) gets 150 credits/month; Pro ($399/mo) gets 450 credits/month. See the comparison table above for the full breakdown.
Ask doesn't cost credits — it's for research: competitors, market, or audience questions, answered with real web search grounded in your Brand Build. The guided tools (social posts, proposals, and the rest) produce a finished deliverable and use credits.
Every generated deliverable (a post, an image, a proposal, a web section) uses credits from your plan's monthly allotment. They reset every billing cycle and don't roll over. If you run out before your reset date, you can buy a top-up pack — those never expire. Ask/research doesn't use credits at all.
Once you're set up, upload your logo and real photos of your team, shop, or job sites from your dashboard. Your logo is then used automatically in guided social posts and anywhere else it fits — you don't have to attach it each time.
Every plan includes 1 seat. Need more? The account owner can invite teammates from the dashboard — extra seats are $59/mo each, prorated onto your next invoice. Everyone on the account shares the same monthly credit pool, and each seat you add puts 30 more credits into it, so a growing team doesn't run dry any faster.
A customer segment is a genuinely different type of customer your business serves with its own messaging — e.g. commercial clients vs. residential ones. Starter and Growth include 1 segment; Pro includes up to 2 at no extra charge. Use the "Add a customer segment" card on your Brand Build tab to request one — if you're within your plan's limit we'll follow up directly, and if you need more we'll point you to an upgrade or a custom Enterprise plan.
Once you're live, there's a "Something change?" box right on your dashboard's Brand Build tab. But once a Brand Build is approved, it's locked in as the finished result of a considered strategy process — not something edited in small pieces. We'll either take care of small stuff directly, or let you know it needs a new Brand Build or an additional customer segment. Email for potential pricing.
No — it's the strategic foundation every generation pulls from, written and maintained by a Story strategist so it stays consistent across everything the AI makes for you. Once approved, changing it means a new Brand Build rather than a self-edit — use the "Something change?" box on the Brand Build tab to start that. Email for potential pricing.
Yes — once you're set up, you can download it as a PowerPoint straight from your dashboard. It includes your Brand Core, Audience Strategy, and a few resource links on running targeted social ads.
No hard cap — it's governed by your monthly credits, not a count. Most accounts create quite a bit before running low; if you find yourself running out regularly, a top-up pack or a plan upgrade are both options.
Your card is charged the day you sign up — there's no separate trial billing later. If it's not for you, cancel within 7 days for a full, no-questions-asked refund, right from your dashboard.
Your first 15 credits are on us, no strings attached, while you try Crusader out. Stay past your 7-day guarantee and we'll refill your account with a full month's worth of credits — and you keep any of the original 15 you haven't used yet.
Once you're set up, try asking your AI Workspace first — it can answer most "how do I…" questions directly. Still stuck, or something looks broken? Contact us and we'll help.
Create your account, pick the plan and customer segments that fit your business, and your Brand Build starts right away.
Get StartedPlease allow 3–5 business days for your Brand Playbook to be personally reviewed and prepared.
Crusader provides AI-assisted marketing content based on the brand information you and your Story strategist provide. You are solely responsible for reviewing and approving all generated content — including checking it for accuracy and for any trademark, copyright, or other third-party rights — before you publish or use it. Story STL LLC makes no guarantee of any business outcome, including but not limited to increased revenue, leads, traffic, sales, or engagement. By using Crusader, you assume all risk associated with the content it generates and your use of it; to the fullest extent permitted by law, Story STL LLC is not liable for any damages, losses, or claims arising from that use. Crusader is not a substitute for legal, financial, tax, or other professional advice.